Holden Lunsford – 20 Under 40

Holt Lunsford Commercial
33 | Education: Texas A&M University

Holden Lunsford has been instrumental in growing over 8 million square feet of office assets from 2014-to 2019.

His family’s commercial real estate business, Holt Lunsford Commercial, now oversees 96 million square feet of properties.

“I have always been inspired by my father, Holt, to start a business and learn to run it well, and fortunately, we were able to build a sizable office business,” Holden said. “I now focus on leading our brokerage teams firm-wide, and it has been a joy to prepare for and implement growth, operational and cultural initiatives with our teams.”

Before joining Holt Lunsford Commercial in 2014, he was a commercial real estate investment banking professional with Holliday Fenoglio Fowler (HFF).

“There, I developed a passion for the brokerage business and was exposed to the beauty of a well-run enterprise and exceptional leadership, which was life-changing for me,” Lunsford said. “From that experience, I became focused on dedicating my career to pursuing those three goals.”

The Preston Hollow-area native also gives back to his community. Lunsford serves on the board of directors of The Real Estate Council (TREC), Friends of the Dallas Police, and the East-West Ministries Partnership Board. He is also actively involved with Urban Land Institute (ULI) and the Planning and Development Committee at First Baptist Church of Dallas.

How do you motivate others?

With a coach-player-cheerleader approach. Set a demanding goal, cast the vision to achieve it, resource the effort (including yourself first), encourage a lot, and celebrate. You simply have to win a lot too.

What makes the Park Cities or Preston Hollow home?

Preston Hollow is where my heart and roots are. I grew up here and feel privileged that I get to raise my own family in this community.

What would you tell an 18-year-old you?

Be intentional, patient, and have faith that the future will unfold according to His plan.

What do you love most about your community?

Despite the fact that the real estate community is extremely competitive, it’s also incredibly friendly and welcoming. That culture in our field makes it feel more like a tight-knit group of friends rather than rivals.

What is your favorite local restaurant?

Flying Fish

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Rachel Snyder

Rachel Snyder, former deputy editor at People Newspapers, joined the staff in 2019, returning to her native Dallas-Fort Worth after starting her career at community newspapers in Oklahoma. One of her stories won first place in its category in the Oklahoma Press Association’s Better Newspaper Contest in 2018. She’s a fan of puns and community journalism, not necessarily in that order.

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