Mark Cuban: ‘I LOVE LOVE’ What Reddit Users Are Doing

Even the most disinterested in business and stock market news probably can tell you something is going on with Grapevine-based GameStop and Fort Worth-based American Airlines, thanks to Reddit.

Reddit users at r/WallStreetBets have been buying up shares of GameStop (and now also American Airlines, Blackberry, and more), betting that the company will fail. So far, they’ve been able to increase the share price by as much 10,000% in an effort to create demand for the stock and force a rally.

I wrote a bit of an explainer over at our sister publication, D Magazine, here.

But how does Dallas Mavericks owner, Shark Tank investor, and Preston Hollow resident Mark Cuban feel about the hijinks?

In short (see what we did there?), he loves it.

Later, he appeared on CNBC’s The Squawk Box to explain his excitement over the situation.

“These are the rules that we have set. When you have given rules, you have to be willing to accept the behaviors that those rules enable,” he said. “If you set these rules you have to live with the consequences.”

“When you bring people out of nowhere to really show the inefficiencies of the market, it’s a good thing,” he said.

Bethany Erickson

Bethany Erickson, Digital Editor at People Newspapers, cut her teeth on community journalism, starting in Arkansas. Recently, she's taken home a few awards for her writing, including first place for her tornado coverage from the National Newspapers Association's 2020 Better Newspaper Contest, a Gold award for Best Series at the 2018 National Association of Real Estate Editors journalism awards, a 2018 Hugh Aynesworth Award for Editorial Opinion from the Dallas Press Club, and a 2019 award from NAREE for a piece linking Medicaid expansion with housing insecurity. She is a member of the Education Writers Association, the Society of Professional Journalists, the National Association of Real Estate Editors, the News Leaders Association, the News Product Alliance, and the Online News Association. She doesn't like lima beans, black licorice or the word synergy. You can reach her at

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