Premier Collection Welcomes Aston Martin Dallas

The Premier Collection on Lemmon Avenue recently celebrated the addition of Aston Martin with the debut of the new DBX, Aston Martin’s first luxury SUV, albeit with extensive safety protocols and a limited number of guests to prevent the spread of COVID-19. 

Guests enjoyed a lavish charcuterie spread, individually packaged boards prepared by Fount Board & Table, and cocktails.

 “So much has changed this year, but the joy of gathering with friends, enjoying a cocktail and admiring an exquisite new automobile has not diminished. We are thankful our friends were able to join us,” said Heath Strayhan, Premier Collection General Manager.

The Premier Collection is located at 5300 Lemmon Avenue, and includes luxury and performance brands Aston-Martin, Bentley, Koenigsegg, Maserati, McLaren, and Rolls-Royce.

For nearly 40 years, People Newspapers has worked tirelessly to tell the stories—good, bad, and sublime—of our neighbors in the Park Cities and Preston Hollow. To support our efforts, please contact for advertising opportunities. Please also consider sharing this story with your friends and social media followers.

Rachel Snyder

Rachel Snyder, deputy editor at People Newspapers, joined the staff in 2019, returning to her native Dallas-Fort Worth after starting her career at community newspapers in Oklahoma. One of her stories won first place in its category in the Oklahoma Press Association’s Better Newspaper Contest in 2018. She’s a fan of puns and community journalism, not necessarily in that order. You can reach her at

Leave a Reply

Your email address will not be published. Required fields are marked *