HP ER Opens in Preston Hollow

HP ER Opens in Preston Hollow
Highland Park Emergency Room opened a second location in Preston Hollow. (Photo: Sarah Bennett)

Fans of the Highland Park Emergency Room who live to the north can now rejoice: a Preston Hollow location just opened last month.

Even those who have no knowledge of the 24-hour care center on Lemmon Avenue can take respite knowing they will have access to help seven days a week near the intersection of Walnut Hill Lane and North Central Expressway.

“We understand our patients have choices of where they would like to receive care,” marketing director Cortney Rodriguez said. “We also understand that emergencies are unexpected. We wanted to make our services available and convenient to north Dallas.”

The “freestanding” emergency room can see patients within minutes and take care of many procedures, from X-rays to blood work. The facility, which can treat kids and adults alike, has pharmacy, lab, and radiology capabilities on-site. It’s all in an attempt to allay problems of overcrowded emergency rooms at full-size hospitals.

“Having an emergency room near an aging community is a good thing,” Preston Hollow Presbyterian Church member Gene Massad said. “My mom is 84 years old and lives three minutes away.”

Members of the staff are all board-certified, emergency medicine physicians — not nurse practitioners or physician assistants.

“Our patients have families, work, and other pressing matters in their day-to-day lives,” Rodriguez said. “When they have to visit, we want to make them comfortable during their time spent with us and get them back to their daily to-do’s as quickly as possible.”

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