Talking Trash With Liz and Jeff Helfrich

People should recycle more. That’s the basic premise behind this Preston Hollow couple’s combination trashcan/recycling bin, the Solecan. The “Sole” stands for a lot of things — the term “environmental footprint” comes to mind, naturally — but primarily, the moniker is intended to signify that the corner-sized Solecan is the only one you need.

The only problem: the Helfriches — who are first-time inventors — need $40,000 to purchase the mold that will allow for mass production of their prototype. If their Kickstarter campaign succeeds, you could soon see the Solecan in bathrooms, offices, dorm rooms…anywhere outside the kitchen, basically. Want (way) more information? Pick up a copy of this week’s Preston Hollow People for the full story. And when you’re finished reading the article, do the Helfriches a favor: recycle it.

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