Subscribers to the Print Product will see a story about Equinox Fitness‘ unusual ad campaign when the papers begin to hit lawns tomorrow afternoon. We had three examples of the ad that we could have chosen to run with the story. Two of them I considered entirely unsuitable for a family newspaper.
I’m placing one of them — the one without the naked backside of a man prominently featured — after the jump. You tell me, was I being too conservative in keeping it out?
This reminds me of that movie, “Eyes Wide Open.” Does anyone remember that?
Charles, the movie is called “Eyes Wide Shut”. And I DO remember it and own it, not because of the opulent swinging scene (but if I were to be a swinger that would be the way to do it instead of playing at the Cherry Pit), but because I’m a huge fan of Stanley Kubrick’s work. I own several DVDs of his films.
Now as far as the above ad—it’s tacky. It reminds me of the worst moments of the 1980s where outrageous decadence was the fashion. I guess this ad campaign is trying to attract only the vapid and shallow dregs of uptown culture. It seems to be pushing STDs instead of health and fitness.
Ah, you’re right, Gadfly, and the real title makes so much more sense. I think that my memory isn’t what it used to be, but I’m not sure.
Anyway, I’m a big Kubrick fan, too, even though I have trouble remembering the names of his films.
2001 is my co-favorite movie of all time, with The Graduate.
It looks like an ad for a plastic surgeon…
It’s OK for a lingerie ad. Was that girl on the right bad? Was she sent to the corner for time out?
Or is that her best side?
keep a close eye on Aug. 22nd print to see what they are going to put in the ad… Hopefully they took my advice that fruit and naked people may not work here in PC