Re: Satan’s Spawn or Man’s Creation

Since the cat…er hell demon is essentially out of the bag. I thought I might point our more skeptical readers toward a place where they are gossiping ad nauseam about the “monster.”

Gawker peels back the curtain on a form of advertising called “viral” that uses slow news days to prey upon us naive bloggers.

Kudos are in order to the public relations company that “tipped” us earlier today about the supposed government-created mutant that washed up in Montauk, if for nothing other than its timing. The firm, described by its owner as a purveyor of “grassroots viral marketing,” was wise to try and place a campaign than in the midst of the summer news doldrums. But neither Gawker nor Jezebel (original recipient of the tip) seem an appropriate place to plug a children’s show, which a different tipster thinks is behind the Montauk picture.

Writes Gawker after speaking with the tipster that spotted the beast on the beach. The show is Cartoon Network’s Cryptids Are Real.